At TMR, we like to cast a wide net with our marketing. We do that, however, with your likely buyer in mind. We choose language, imagery and distribution that will resonate with both ‘Young Go-Getters’ and ‘Middle-aged Moguls’ driven by connection and lifestyle they desire here in the Tahoe area. This way, our far-reaching digital and print marketing will be targeted towards the right buyers. Here’s a layout of the techniques we’ve seen success with and we use with EVERY SINGLE ONE of our listings:

1. Professional photography for crystal clear imaging

2. Total MLS listing management: photos, maps, virtual tours and updates

3. Description positioning targeted towards the ‘likely buyer’ group for your property

4. Boost to top sites and up to 900 affiliate sites such as Zillow, Trulia, and Realtor.com

5. Facebook slideshow campaign highlighting your property’s unique place in the market

6. Listing announcement in Member News to all agents in the Tahoe Sierra MLS

7. Property Instagram teaser to invoke curiosity

8. Tahoe Mountain Realty FOR SALE signage at the property location

9. Color brochure for your property designed by our in-house marketing team

10. Open House on seller preferred dates

11.Broker Tour for our area agents to preview the home for their buyer networks

12. Featured on TMR’s mobile app

13. Blog Post highlighting the way your home ‘lives’ featured on liveintruckee.com and tahoemountainrealty.com

14. Property Virtual Tour to assist home buyers to view your home remotely

15. Promotion of your property at weekly office meetings

16. Full-color ‘Just Listed’ postcards sent to a radius of neighboring homes, announcing the listing.

17. Follow-up with agents after showings to revise any marketing or pricing strategies to remain competitive and top of mind of the buyer’s market.

This is my marketing commitment to you as a home seller. When we receive offers, I’ll guide you through the negotiation process and also help identify the strongest offer – the one with the best terms, price and closing date so you can net the most cash. – Teddy Runge